AI-Powered Customer Personalization: Go Beyond Segments. Deliver 1:1 Experiences.
Stop losing customers to generic marketing. We build custom AI engines that analyze behavior in real-time to deliver hyper-relevant content, products, and offers that drive loyalty and revenue.
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The High Cost of Being Impersonal
In a crowded digital world, generic messaging is a recipe for failure. Customers today don't just want personalization; they expect it. Failing to deliver results in tangible business losses.
Plummeting Engagement
Customers ignore one-size-fits-all emails, ads, and website content. This leads to lower click-through rates, higher bounce rates, and a brand that feels disconnected and irrelevant.
Increased Customer Churn
When customers feel misunderstood, they leave. A lack of personalization is a primary driver of churn, forcing you into the expensive cycle of constantly acquiring new customers to replace the ones you lost.
Missed Revenue Opportunities
Without understanding individual intent, you can't effectively upsell, cross-sell, or recommend the right products. You're leaving significant revenue on the table with every generic interaction.
Why Partner with Errna for AI Personalization?
Off-the-shelf tools provide generic solutions. We build a competitive advantage. Our approach combines deep technical expertise with a strategic business focus, ensuring your personalization engine delivers measurable results.
Custom Model Advantage
We don't use black-box solutions. We build and train custom AI models on your data, tailored to your specific business logic and customer behaviors for unparalleled accuracy.
Full Data Lifecycle Support
From data cleansing and strategy to CDP integration and enrichment, we manage the entire data pipeline to fuel your personalization engine with high-quality inputs.
Enterprise-Grade Security
With CMMI Level 5, SOC 2, and ISO 27001 certifications, we build with a privacy-by-design approach, ensuring your customer data is secure and your solution is compliant.
Seamless Integration
Our API-first solutions are designed to integrate flawlessly with your existing stack, including CRMs, marketing automation platforms, and e-commerce engines.
Measurable ROI Focus
We define and track clear KPIs from day one. Our solutions are built to drive tangible outcomes like increased LTV, higher AOV, and lower customer churn.
20+ Years of Expertise
Since 2003, we've delivered over 3000 successful projects. We bring decades of software engineering and data science experience to every engagement.
Mature, Verifiable Processes
Our CMMI Level 5 appraisal ensures predictable, high-quality delivery, reducing risk and ensuring your project is completed on time and on budget.
100% In-House, Vetted Experts
We don't outsource. Your project is handled by our team of over 1000 full-time, expert data scientists, AI engineers, and software developers.
Flexible Engagement Models
Whether you need a full project team, dedicated experts to augment your staff, or a managed service, we offer flexible models to fit your needs.
Our End-to-End AI Personalization Services
We provide a comprehensive suite of services to design, build, deploy, and optimize a powerful, custom AI personalization engine that drives sustainable growth.
Personalization Strategy & Roadmap
We collaborate with your team to define clear business objectives, identify high-impact use cases, and create a phased implementation roadmap. This ensures your investment is aligned with strategic goals and delivers value quickly.
- Align personalization efforts with core business KPIs.
- Prioritize use cases for the fastest time-to-value.
- Develop a long-term vision for your personalization maturity.
Customer Data Platform (CDP) Integration & Enrichment
High-quality data is the fuel for personalization. We help you unify customer data from disparate sources into a single, coherent view, and enrich it with third-party data for deeper insights.
- Break down data silos for a 360-degree customer view.
- Ensure data quality, consistency, and compliance.
- Integrate with leading CDP platforms or build a custom solution.
Predictive Analytics & Customer Segmentation
Move beyond basic demographic segments. We use machine learning to analyze past behavior and create dynamic, predictive segments based on factors like purchase likelihood, churn risk, and potential lifetime value.
- Identify your most valuable customer segments automatically.
- Proactively target at-risk customers before they churn.
- Focus marketing spend on users with the highest conversion potential.
Data Privacy & Compliance Consulting
Build customer trust while delivering personalization. We help you navigate the complex landscape of GDPR, CCPA, and other regulations, implementing privacy-by-design principles into your architecture.
- Ensure full compliance with global data privacy laws.
- Implement consent management and data anonymization techniques.
- Turn your commitment to privacy into a competitive advantage.
Hyper-Personalized Recommendation Engines
We design and build sophisticated recommendation systems that go beyond "customers who bought this also bought...". Our engines analyze real-time user behavior to suggest the most relevant products, content, or services.
- Increase average order value (AOV) and items per transaction.
- Improve user engagement and time-on-site.
- Power personalized discovery across your website, app, and emails.
AI-Powered Churn Prediction & Prevention
Proactively identify customers who are at risk of leaving. Our churn prediction models analyze subtle behavioral cues, allowing you to intervene with targeted retention offers, support, or content before it's too late.
- Reduce customer acquisition costs by improving retention.
- Automate proactive retention campaigns.
- Understand the key drivers of churn in your business.
Customer Lifetime Value (LTV) Modeling
Identify your future VIPs. Our LTV models predict the total revenue a customer will generate over their entire relationship with your brand, enabling you to optimize marketing spend and nurture high-potential users.
- Allocate marketing budgets more effectively.
- Develop targeted strategies for high-value customer segments.
- Make data-driven decisions about customer acquisition and retention.
Personalized Pricing & Promotion Models
Maximize revenue without sacrificing conversions. Our AI models can determine the optimal price point or promotional offer for individual users based on their purchase history, price sensitivity, and browsing behavior.
- Increase profit margins with dynamic pricing strategies.
- Reduce cart abandonment with targeted, timely discounts.
- Test and optimize promotional strategies at a granular level.
Dynamic Content & Offer Personalization
Automatically tailor every touchpoint. We implement systems that dynamically change website banners, headlines, product descriptions, and promotional offers based on who is viewing them.
- Create a truly 1:1 experience for every user.
- Dramatically increase conversion rates on key landing pages.
- Ensure message consistency across all channels.
On-Site & In-App Personalization
We integrate your AI models directly into your web and mobile platforms to deliver real-time personalized experiences, from customized user interfaces to individually tailored navigation paths.
- Improve user onboarding and feature adoption.
- Reduce friction in the user journey.
- Increase session duration and repeat visits.
AI-Driven A/B/n Testing & Optimization
Go beyond simple A/B tests. We use AI, including multi-armed bandit algorithms, to continuously test and optimize every element of your personalization strategy, automatically allocating traffic to the winning variations in real-time.
- Achieve statistical significance faster than traditional testing.
- Maximize conversions during the testing period itself.
- Create a culture of continuous, data-driven optimization.
Performance Analytics & ROI Dashboards
We build custom dashboards to give you a clear, real-time view of your personalization efforts' impact. Track the uplift in conversions, revenue, LTV, and other key metrics to demonstrate clear ROI to stakeholders.
- Visualize the direct financial impact of your AI investment.
- Gain actionable insights for further optimization.
- Communicate the success of your personalization program across the organization.
Real-World Results in AI Personalization
Boosting AOV for a Global Fashion Retailer
A leading online fashion brand struggled with generic product recommendations, leading to low cross-sell rates and a high volume of single-item orders. They needed a way to surface relevant products from their vast catalog to individual shoppers in real-time.
Key Challenges:
- Vast and rapidly changing product catalog.
- Difficulty understanding user intent beyond simple searches.
- Existing recommendation engine was not driving significant uplift.
- Inability to personalize the homepage for returning visitors.
Our Solution:
We developed a hybrid AI recommendation engine combining collaborative filtering (what similar users like) and content-based filtering (product attributes). The engine was integrated into their homepage, product pages, and checkout process to provide hyper-relevant suggestions.
- Analyzed real-time clickstream data to understand user style preferences.
- Created "Complete the Look" recommendations based on items in the cart.
- Personalized the homepage hero banner and featured products for each user.
- Deployed the model on a scalable cloud infrastructure to handle peak traffic.
Reducing Churn for a B2B SaaS Platform
A high-growth SaaS company was experiencing a troubling increase in customer churn. Their customer success team was reactive, only learning a customer was unhappy when they canceled. They needed a proactive system to identify at-risk accounts and guide them toward success.
Key Challenges:
- No reliable way to predict which customers were likely to churn.
- Low adoption of key "sticky" features.
- Customer success outreach was not prioritized effectively.
- Onboarding process was one-size-fits-all.
Our Solution:
We built a machine learning model that analyzed product usage data, support ticket history, and billing information to generate a "health score" for each account. This score was used to trigger personalized interventions.
- Identified behavioral patterns that were leading indicators of churn.
- Created personalized in-app guides to drive adoption of underused features.
- Prioritized at-risk accounts for proactive outreach from the customer success team.
- Developed a personalized onboarding checklist for new users based on their role.
Increasing Engagement for a Media Streaming Service
A video streaming service faced intense competition. Their key challenge was "content paralysis," where users would browse endlessly without watching, leading to short session times and low engagement. The goal was to create a more compelling and personalized content discovery experience.
Key Challenges:
- Massive content library made discovery difficult.
- Homepage content was the same for all users.
- Weak user retention after the initial trial period.
- Email newsletters had very low open and click-through rates.
Our Solution:
We implemented a multi-faceted personalization strategy. This included a real-time content recommendation engine, personalized content rows on the homepage, and an AI-powered email marketing system.
- Analyzed viewing history, ratings, and time-of-day patterns.
- Generated personalized content rows like "Top Picks For You" and "Because You Watched...".
- Created dynamic email newsletters where the content was 100% unique to each subscriber.
- Used AI to personalize push notifications with relevant new content alerts.
Our Technology Stack & Tools
We leverage a modern, robust, and scalable technology stack to build high-performance AI personalization solutions. We are experts in the tools that matter.
What Our Clients Say
"Errna's AI team transformed our e-commerce platform. The personalized recommendation engine they built has become our single biggest driver of incremental revenue. Their expertise goes far beyond just coding; they truly understood our business goals."
"The churn prediction model Errna developed is like having a crystal ball. We can now proactively engage at-risk accounts with surgical precision. Our customer success team is more effective, and our retention rates have never been better. A true game-changer."
"We were struggling with data silos and couldn't get a clear view of our customers. Errna's team not only built our CDP but also layered on a personalization engine that has dramatically increased user engagement. Their process was transparent and highly professional."
"The level of technical expertise at Errna is top-tier. They seamlessly integrated their AI models with our complex, legacy backend systems. The project was delivered on time, and the performance of the personalization engine has exceeded all our expectations."
"Working with Errna felt like a true partnership. They took the time to understand our unique challenges in the fintech space and developed a personalization solution that is not only effective but also fully compliant with our strict regulatory requirements."
"The ROI was clear within the first quarter. The dynamic pricing model Errna implemented has improved our margins significantly without impacting our conversion rates. It's the most sophisticated yet easy-to-understand analytics tool we have."
Frequently Asked Questions
The timeline varies depending on the complexity and scope of the project. A pilot project focusing on a single high-impact use case, like a product recommendation engine, can often be launched in 8-12 weeks. A full-scale, multi-channel personalization strategy is a more extensive undertaking, typically implemented in phases over 6-12 months.
The more data, the better, but you can start with what you have. Typically, we begin with customer transaction history, product catalogs, and web/app behavioral data (clicks, views, time on page). As the project matures, we can integrate data from your CRM, support tickets, and other sources to create a richer customer profile.
Security is our top priority. We are CMMI Level 5, SOC 2, and ISO 27001 certified. We follow a strict privacy-by-design methodology, which includes data encryption, access control, and anonymization techniques. We work closely with your team to ensure full compliance with regulations like GDPR and CCPA.
Absolutely. Our solutions are built with an API-first approach, designed for seamless integration. We can push personalization data (like predictive segments or product recommendations) into your existing marketing automation platforms, CRM, and email service providers to power more intelligent campaigns.
We establish a clear measurement framework before the project begins. We use rigorous A/B testing methodologies to isolate the impact of personalization. We track key metrics like conversion rate lift, increase in average order value (AOV), reduction in churn, and growth in customer lifetime value (LTV), providing you with custom dashboards to monitor ROI in real-time.
Off-the-shelf tools offer a one-size-fits-all approach that often fails to capture the unique nuances of your business and customers. A custom solution allows us to build AI models tailored specifically to your data, your products, and your business logic. This results in significantly more accurate predictions and a personalization strategy that serves as a unique, defensible competitive advantage.
Ready to Unlock the Power of 1:1 Customer Experiences?
Stop guessing and start personalizing. Let's discuss how a custom AI solution can help you reduce churn, increase customer lifetime value, and drive significant revenue growth. Schedule a free, no-obligation consultation with our AI experts today.