Web3 for Metaverse Events: Go Beyond Virtual, Build Your Universe

Stop streaming. Start building persistent, ownable, and profitable virtual experiences that captivate a global audience and create lasting communities.

The era of passive, 2D virtual events is over. Web3 and the Metaverse unlock the next dimension of digital interaction, transforming one-off events into thriving, persistent ecosystems. We provide the end-to-end expertise to help you build immersive worlds, launch new revenue streams with NFT ticketing and digital assets, and foster genuine community ownership. It's time to stop renting digital space and start building your own universe.

Plan Your Metaverse Event
Abstract visualization of a metaverse event An interconnected network of nodes and geometric shapes representing people, assets, and experiences within a digital universe.

Trusted by Industry Leaders & Recognized for Excellence

Why Partner with Errna for Your Metaverse Event?

Building in the metaverse requires more than just 3D modeling. It demands a deep understanding of blockchain, tokenomics, community building, and security. We are not just developers; we are architects of next-generation digital economies and experiences.

Pioneering Expertise

We live and breathe Web3. Our team consists of seasoned blockchain architects, smart contract developers, and 3D artists who have been at the forefront of decentralized technology since its inception.

End-to-End Execution

From initial strategy and tokenomics design to platform development, security audits, and post-launch support, we provide a single, expert point of contact for your entire metaverse journey.

Monetization Strategists

We go beyond development to help you design sustainable in-world economies. We architect revenue models through NFT sales, virtual land, sponsorships, and creator economies that provide long-term value.

Ironclad Security

With CMMI Level 5 and ISO 27001 certifications, we build on a foundation of security. Our smart contracts are rigorously audited to protect your assets, your brand, and your users' data.

Community-Centric Design

A metaverse is nothing without its community. We integrate DAO structures and governance models that empower your users, giving them a real stake in the evolution of your virtual world.

Seamless Integration

Our solutions are built for interoperability. We ensure your metaverse platform can integrate with existing systems, other metaverses, and future Web3 technologies, protecting your investment.

Scalable Infrastructure

Whether you're hosting an intimate virtual gathering or a global music festival with millions of attendees, we build on robust, scalable infrastructure that guarantees a smooth, lag-free experience.

Unforgettable Experiences

Our focus is on creating immersive, engaging, and intuitive user experiences. We combine cutting-edge technology with creative design to build worlds that users will want to return to again and again.

True Partnership

We work as an extension of your team. With a 95% client retention rate and a transparent, AI-augmented delivery process, we are committed to your long-term success in the Web3 space.

Our Comprehensive Metaverse Event Services

We offer a complete suite of services to conceptualize, build, launch, and grow your Web3 event. Our modular approach allows you to engage us for the full lifecycle or for specific expertise where you need it most.

Metaverse Event Strategy & Consulting

We help you define your vision and create a viable roadmap. We analyze your goals, target audience, and market landscape to craft a Web3 strategy that delivers measurable results and a clear ROI.

  • Feasibility studies and platform selection.
  • Audience engagement and community building plans.
  • Long-term roadmap for post-event ecosystem growth.

In-World Economy & Tokenomics Design

A sustainable economy is the heart of any metaverse. We design balanced tokenomics models that incentivize participation, reward creators, and create a stable foundation for in-world commerce and governance.

  • Fungible and non-fungible token (NFT) utility design.
  • Staking, rewards, and governance mechanisms.
  • Economic modeling and risk analysis.

Virtual Venue & 3D World Building

Our team of 3D artists and designers create stunning, optimized, and interactive virtual environments. From futuristic conference halls to fantasy concert arenas, we build worlds that reflect your brand and captivate your audience.

  • Conceptual art and architectural design.
  • Interactive object and environment creation.
  • Performance optimization for web and VR platforms.

Digital Identity & Avatar Systems

Empower users with customizable, persistent digital identities. We build advanced avatar systems where users can express themselves through unique appearances, wearables, and accessories tied to their Web3 wallet.

  • Custom avatar creator development.
  • Integration with decentralized identity (DID) solutions.
  • NFT-based wearables and accessories systems.

Web3 Gamification & Engagement Mechanics

Drive deeper engagement by incorporating game-like elements. We design and implement quests, leaderboards, achievement badges (NFTs), and interactive experiences that encourage exploration and social interaction.

  • Play-to-earn (P2E) and attend-to-earn models.
  • Social quests and collaborative challenges.
  • Reward systems tied to on-chain activity.

Custom Metaverse Platform Development

For a truly unique and ownable experience, we build custom metaverse platforms from the ground up. You control the features, the economy, and the data, creating a powerful, branded digital ecosystem.

  • Built on scalable backends and leading game engines.
  • Full ownership of IP and smart contracts.
  • Tailored to your specific event and community needs.

NFT Ticketing & Access Control

Revolutionize ticketing with NFTs. Create programmable tickets that act as collectibles, unlock exclusive content, grant tiered access, and enable a secure, fraud-proof secondary market controlled by you.

  • Smart contract development for ticket minting and sales.
  • Integration with crypto wallets for seamless access.
  • Royalty mechanisms for secondary ticket sales.

Smart Contract Development for Events

We build the secure, automated logic that powers your event. This includes smart contracts for NFT minting, marketplace transactions, governance voting, and automated royalty distributions, ensuring transparency and trust.

  • Audited, gas-optimized, and secure code.
  • Contracts for digital merchandise, sponsorships, and airdrops.
  • Automated and transparent financial operations.

Digital Merchandise & Wearables (NFTs)

Create new, high-margin revenue streams with digital merchandise. We design and mint NFT wearables, collectibles, and in-world items that users can buy, trade, and showcase, creating a vibrant creator economy.

  • 3D modeling and design of digital assets.
  • Smart contracts for limited edition drops and sales.
  • Marketplace integration for secondary trading.

Decentralized Live Streaming Solutions

Move beyond centralized platforms like YouTube or Twitch. We integrate decentralized streaming protocols that offer greater censorship resistance, lower costs, and opportunities for viewers to earn rewards for participating.

  • Integration with protocols like Livepeer.
  • Token-gated access to exclusive streams.
  • Peer-to-peer delivery for enhanced scalability.

AR/VR Integration Services

Elevate immersion by integrating Augmented and Virtual Reality. We develop experiences that bridge the physical and digital, allowing for fully immersive participation via VR headsets or AR enhancements on mobile devices.

  • Development for Oculus Quest, HTC Vive, and other platforms.
  • WebXR implementation for browser-based VR/AR.
  • Location-based AR experiences tied to physical events.

Cross-Platform Interoperability

Ensure your event isn't a walled garden. We build solutions that allow assets and identities to move between different metaverse platforms, increasing the value and utility of your digital items.

  • Development of cross-chain NFT bridges.
  • Adherence to open metaverse standards.
  • Integration with major avatar and identity systems.

Blockchain-Based Analytics & Insights

Gain unparalleled, transparent insights into user behavior. We develop analytics dashboards that track on-chain activities, providing verifiable data on economic activity, asset trading, and community engagement.

  • Real-time tracking of NFT sales and transfers.
  • Analysis of user engagement and retention.
  • Verifiable metrics for sponsors and stakeholders.

Community Governance (DAO) Setup

Transition your event community into a Decentralized Autonomous Organization (DAO). We set up the governance frameworks and smart contracts that allow your community to vote on proposals and shape the future of the ecosystem.

  • Governance token creation and distribution.
  • On-chain voting portal development.
  • Treasury management smart contracts.

Security Audits & Platform Maintenance

Protect your investment and your users with ongoing support. We provide comprehensive security audits of all smart contracts and platform code, along with continuous maintenance to ensure smooth, secure operation.

  • Smart contract vulnerability testing.
  • Infrastructure monitoring and performance tuning.
  • 24/7 incident response and support.

Real-World Metaverse Success Stories

We turn ambitious concepts into tangible, successful virtual experiences. Explore how we've helped clients across different industries pioneer the future of events.

Project: "Decentraland Music Festival"

Industry: Music & Entertainment

Client Overview: A leading electronic music festival promoter aimed to expand their global reach and create a persistent digital presence beyond their annual physical event. They wanted to engage a younger, tech-savvy audience and create new, year-round revenue streams.

"Errna didn't just build a virtual stage; they built a virtual economy. The NFT ticketing system was flawless, and the digital merch sales exceeded our wildest expectations. They are true partners in innovation."

Jenna Raynor, Head of Digital Experiences, GrooveFest

The Challenge: Moving Beyond the Livestream

The client's previous "virtual" efforts were limited to simple livestreams, which suffered from low engagement and zero post-event value. They needed to create a truly interactive experience that captured the community spirit of their physical festival and could be monetized effectively.

Key Challenges:

  • Creating a compelling virtual world that wasn't just a gimmick.
  • Developing a secure and user-friendly NFT ticketing system.
  • Designing digital assets (wearables) that fans would actually want to buy.
  • Ensuring platform stability for thousands of concurrent users.

Our Solution: An End-to-End Metaverse Ecosystem

We partnered with the client to build a persistent festival ground in the metaverse, complete with multiple stages, social hubs, and virtual merch stores.

  • Developed an NFT ticketing platform where each ticket tier unlocked different in-world perks and a unique collectible PFP.
  • Designed and minted a collection of limited-edition NFT wearables in collaboration with festival artists.
  • Built a custom, scalable world on the Unity engine with integrated crypto wallets for seamless transactions.
  • Implemented gamified "scavenger hunts" where users could earn exclusive NFT badges for exploring the venue.
40%Increase in Global Audience Reach
$1.2MIn Digital Merchandise Sales
75%Attendee Wallet Connection Rate

Project: "Innovate 360 Global Summit"

Industry: Technology & Corporate Events

Client Overview: A Fortune 500 tech company needed to re-imagine its annual global sales summit. With travel restrictions and "Zoom fatigue" setting in, they required a solution that could facilitate meaningful networking, collaborative workshops, and secure, high-stakes presentations.

"The security and professionalism Errna brought to our virtual summit were unparalleled. The token-gated access ensured confidentiality, and the interactive breakout rooms fostered more genuine connections than any video call ever could."

David Chen, VP of Global Sales, TechCorp

The Challenge: Fostering Connection and Security in a Virtual Setting

The primary goal was to replicate the high-value networking and collaborative energy of an in-person summit. The solution had to be highly secure to protect sensitive corporate information and intuitive enough for a global, non-technical sales team to use effectively.

Key Challenges:

  • Preventing "Zoom fatigue" with engaging formats.
  • Creating virtual spaces for spontaneous, private networking.
  • Ensuring only verified employees could access sensitive sessions.
  • Tracking engagement to measure the event's effectiveness.

Our Solution: A Professional, Secure Corporate Metaverse

We designed and built a sophisticated virtual conference center, featuring a main keynote auditorium, dynamic workshop rooms, and dedicated networking lounges.

  • Implemented an NFT-based access pass system, airdropped to employee wallets to ensure secure, verifiable entry.
  • Developed interactive workshop rooms with virtual whiteboards and 3D model viewers for collaborative product demos.
  • Created "proximity chat" lounges where conversations would fade in and out based on avatar distance, mimicking real-life networking.
  • Provided a detailed on-chain analytics dashboard showing session attendance and interaction rates, offering verifiable ROI data.
300%Increase in Attendee Interaction
99.9%Platform Uptime & Security
85%Positive Feedback on Networking

Project: "Aura Automotive Metaverse Launch"

Industry: Automotive & Brand Marketing

Client Overview: A luxury electric vehicle brand wanted to launch its new flagship model in a way that would generate massive buzz and appeal to a digitally native demographic. They needed to go beyond a simple car configurator and create a memorable brand experience.

"Errna captured the essence of our brand in a stunning virtual world. The ability for users to not just see, but co-create and own a piece of the launch was a game-changer for our marketing efforts."

Maria Garcia, Chief Marketing Officer, Aura Automotive

The Challenge: Creating an Interactive and Ownable Brand Story

The goal was to create a product launch that was also a cultural event. The client wanted users to feel a sense of ownership and connection to the new vehicle, turning them from passive viewers into active brand advocates before the car even hit the showrooms.

Key Challenges:

  • Translating a luxury physical product into a compelling digital asset.
  • Engaging users beyond a one-time viewing.
  • Creating a link between virtual engagement and real-world sales.
  • Generating authentic hype in a crowded digital landscape.

Our Solution: A Gamified Launch and Digital Twin NFT Collection

We built a breathtaking virtual world inspired by the car's design philosophy. The launch event was a multi-day experience culminating in the vehicle's reveal.

  • Created a highly realistic, interactive 3D model of the car that users could explore and "test drive" in the virtual world.
  • Launched a "design contest" where users could customize the car's paint job; the winning design was minted as a 1-of-1 NFT.
  • Developed a limited-edition "Digital Twin" NFT collection, where each NFT corresponded to a real vehicle's VIN and granted the owner priority access to purchase and exclusive future perks.
  • Integrated AR features allowing users to view their customized virtual car in their own physical driveway.
50,000+Virtual Test Drives in 48 Hours
100%Sell-out of Digital Twin NFTs
25%NFT Holders Placed Pre-Orders

Our Technology Stack & Tools

We build with the best-in-class, battle-tested technologies to create secure, scalable, and immersive metaverse experiences.

What Our Clients Say

Working with Errna was a revelation. They took our vague idea of a 'virtual event' and transformed it into a strategic, revenue-generating digital ecosystem. Their expertise in both the creative and the highly technical aspects of Web3 is unmatched.

Avatar for Julia Larson
Julia Larson CMO, InnovateCo Events

Frequently Asked Questions

Your questions, answered. Here’s what you need to know about building your event in the metaverse.

It's an evolution from a simple 2D video stream to a fully immersive, 3D interactive experience. Unlike traditional virtual events, a Web3 event is built on blockchain technology. This allows for true digital ownership (NFT tickets, merchandise), decentralized governance (community voting), and persistent, interconnected virtual worlds that can exist and evolve long after the event ends.

Absolutely not. User experience is our top priority. We specialize in creating seamless onboarding processes. This often involves custodial wallets (where we manage the complexity behind the scenes) or simple, one-click wallet creation, allowing non-technical users to join and interact just as easily as they would with any Web2 application.

The cost varies significantly based on complexity, just like a physical event. A simple, single-room event on an existing platform might start in the tens of thousands, while building a fully custom, persistent world with a complex economy can be a multi-million dollar project. We work with you to define a phased approach that aligns with your budget and goals, often starting with a pilot to prove ROI.

ROI in the metaverse goes far beyond ticket sales. It includes new, high-margin revenue from primary and secondary sales of digital assets (NFTs), unparalleled global reach without physical capacity limits, deep and verifiable user engagement data, year-round community building in a persistent world, and positioning your brand as a forward-thinking innovator.

Timelines depend on the scope. A smaller event hosted on a platform like Decentraland could be organized in 2-3 months. A more customized experience with unique 3D assets might take 4-6 months. Building a completely bespoke platform from the ground up is a longer-term project, typically 9-12+ months. We provide a detailed project roadmap after our initial strategy session.

Security is foundational to everything we build. All our smart contracts undergo rigorous internal and third-party audits to identify and eliminate vulnerabilities. We use industry best practices for wallet security, data encryption, and secure infrastructure deployment (leveraging our SOC2 and ISO 27001 certifications) to protect you and your users at every level.

Ready to Build the Future of Events?

The metaverse isn't just coming—it's being built right now. Partner with a team that has the vision, expertise, and technical skill to make your virtual event a landmark success. Let's discuss your idea.

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